Good Measure Wines
Branding, Packaging
2020
Good Measure is a sister brand to Square, Plumb & Level, created as Crafted Brands expands its lines of wines.
This new brand is more casual – offered at a slightly lower price point than SPL – yet still high quality and for discernible palates.
Good Measure tasked me with building out the new brand identity, packaging and labeling. The logo features a wine glass with the stem as the center tick mark along a ruler – creating a strong, visual emblem for a wine of good measure.
Brand Statement:
“Good Measure means going an extra step in addition to what has already been done.In carpentry, this is measuring twice, cutting once. In wine, this is selecting the right vineyards as well as final touches in the winery. It's the measure we use, measured back to you.”
The label has a subtle, soft linen textured paper with a raised, embossed circular stamp finished with a UV spot gloss. Along the bottom, the brand mark is emblazoned in silver foil along the colorful edge that displays the vineyard information.
