Coxe Curry & Associates Brand and Web Design is Winner in GDUSA’s 2025 Digital Design Awards

The design of Coxe Curry & Associates branding and website was featured as a winner in Graphic Design USA’s 2025 Digital Design Awards.

The visual identity is built around two central design concepts that speak to the work of the firm: the connector and the multiplier effect. The new logo, lovingly dubbed the Radiant Monogram, is an abstract capital "C" made of two diagonal, outward-facing arrows that indicate scaling up, with a burst resembling a sunrise left in the wake of the arrows. I used the monogram to create a branded, repeating pattern that is featured as a custom wallpaper in the office's interior design as well as in many of their presentations and collateral. Echoing the shapes in the monogram, triangular frames and arrows are then used across all of the art direction for branded communication to create bold visual assets. A range of tints that progressively build on one another form a series of striated, color-blocking gradients for backgrounds. In the branded custom icon library, the tints can be applied to solid shapes that form darker shades where two or more overlap and intersect, like an overprinting effect. All of this is wrapped in a new color palette featuring a striking, energetic gold — optimistic and bright — paired with creamy whites and a range of dark, slate tones that bring a maturity and a boldness to where they are headed next.