Neenah Presents Minneapolis: AIGA Design Conference 2017 Illustrated City Maps | Explore Design Treasures — Russell Shaw Design

Neenah Presents Minneapolis

Illustration
2017

Neenah Paper's Illustrated Guide to Minneapolis for the 2017 AIGA Design Conference.

Following the previous city guides in our series, New Orleans with Neenah, Neenah Presents Atlanta (PRINT Magazine's 2017 Typography and Lettering Awards "Best in Class" Winner), and Neenah Presents Chicago, I partnered with Neenah Paper again for our fourth illustrated city map for the 2017 AIGA Design Conference. This rolling fold, limited edition piece showcases the land of ten thousand lakes, with a fold-out panel full of fun facts and historical tidbits, as well as five neighborhood maps highlighting hot spots around the city. The printed map was distributed to conference goers as a promotional piece.

The city maps use 7"x7" panels in a rolling folded printed piece. The hand-drawn illustrations and addition of a single, simple spot color create a fun and playful design around the content that really pops on the Starwhite cover.

Stack of illustrated brochures for the 2017 AIGA Design Conference in Minneapolis on a purple background.

Illustration featuring Minneapolis highlights like the founding year 1849, birthplace of Charles Schulz, 411 bridges, St. Anthony Falls, largest urban sculpture garden, bicycle culture, and notable inventions such as Scotch tape and pop-up toaster.

Minneapolis Fun Facts

Downtown Minneapolis and the North Loop Maps

Minneapolis Neighborhood Maps

Illustration of a stone arch bridge with the words "Stone Arch Bridge" in stylized purple text above it.

Minneapolis Neighborhood Guides:

Downtown
Northeast
North Loop
Uptown
Dinkytown

Drawings of Minneapolis fun facts and neighborhoods

Cartoon map of downtown Minneapolis

Hand drawn map details

Illustrated Map of the Arts District in Northeast Minneapolis

Drawing of the Mary Tyler Moore Statue

Illustration of a tiki drink from Psycho Suzi's Motor Lounge

Drawing of Askov Finlayson North beanie

Hand drawn map of the North Loop district

Illustrated map of Uptown Minneapolis

Asov Finlayson's North hat next to the Lab Theater and Marvel Bar

Illustrated map of Dinkytown

Hand drawn map of Minneapolis zoomed in on Lagoon Cinema and Magers and Quinn booksellers

Back cover of the Neenah promotion shows paper information

Illustration of two sailboats on water with an arched stone bridge and the word "Minneapolis" above.

Credits

Client
Neenah Paper

Marketing Communications Manager
Sarah Baker (Neenah)

Art Director, Designer, Illustrator
Russell Shaw

Printing Partner
Fey Printing (Special thanks to Scott Gasch and Paul Siekert)

Printing Specifications
A 2/2 print on Neenah STARWHITE® Cover SIRIUS 110C (297g/m2) | 13pt

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