Olivette Farm
Branding, Messaging
2017
Neighbors Who Grow.
Olivette is an agrihood just north of Asheville, NC – a neighborhood built around a farm as one of the key pillars of the community. Justin Aiello, the farm's new manager, got in touch for some branding help. We partnered on creating a new logo, signage for the farmstand at markets, packaging labels, some promotional collateral, and a series of illustrations and graphics for great swag like cotton market totes, stickers and hats (say hello to the Asheville Food Pyramid).
The goal was to elevate the Olivette Farm brand with a modern and fresh visual identity, demonstrate the core values of the Olivette community through the creation of a new tagline, "Neighbors Who Grow," and keep it a little Asheville-weird at the same time with fun and playful illustrations.
