Dixon Rye Chocolate

Packaging
2022

I designed the messaging and packaging around this duo of two chocolate bar products for Dixon Rye, available for purchase in their store on on their site. I started by developing the large, bold name for each product based on its flavor profile and having the title dominate the cover of the packaging in a beautiful serif display typeface. Each product was then paired with a marbleized background texture, and the back of each has a clean lockup of in-depth information on notes, origins, and ingredients. The inside of the packaging features the custom Dixon Rye-branded floral pattern in an inverted subtle gray on black for a luxe look.

Green and gold marble textured paper for the background of the chocolate packaging
Artisan chocolate bars labeled "Milky. Buttery. Nutty." and "Dark. Smoky. Salty." with abstract design packaging on a white background, alongside broken pieces of chocolate.
Dark and milk chocolate bars sit on a brass and mirror tray in the Dixon Rye store
The back of the chocolate packaging shows ingredients in a clean text arrangement
Dark Smoky Salty chocolate bar packaging
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