Dixon Rye Chocolate

Packaging
2022

I designed the messaging and packaging around this duo of two chocolate bar products for Dixon Rye, available for purchase in their store on on their site. I started by developing the large, bold name for each product based on its flavor profile and having the title dominate the cover of the packaging in a beautiful serif display typeface. Each product was then paired with a marbleized background texture, and the back of each has a clean lockup of in-depth information on notes, origins, and ingredients. The inside of the packaging features the custom Dixon Rye-branded floral pattern in an inverted subtle gray on black for a luxe look.

Green and gold marble textured paper for the background of the chocolate packaging
Dark and milk chocolate bars sit on a brass and mirror tray in the Dixon Rye store
The back of the chocolate packaging shows ingredients in a clean text arrangement
Dark Smoky Salty chocolate bar packaging
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