The design of Dixon Rye’s Chocolate Packaging was recently awarded in Best Food and Beverage Designs on DesignRush.
For the project, I started by developing the large, bold name for each product based on its flavor profile and having the title dominate the cover of the packaging in a beautiful serif display typeface. Each product was then paired with a marbleized background texture, and the back of each has a clean lockup of in-depth information on notes, origins, and ingredients. The inside of the packaging features the custom Dixon Rye-branded floral pattern in an inverted subtle gray on black for a luxe look.
Thank you to the DesignRush editorial team for the feature. If you’d like to see more, you can also view the full case study.