Levee & Loam Wine

Branding, Packaging
2024

“Levee & Loam celebrates the microclimate and viticulture created by the levees of the Sacramento Delta, where vines thrive in the exposed fertile loam, nurtured by ample sun and cooling delta breezes.” — William Knuttel, Winemaker

An ode to the water and earth that form the deltas of northern California, the branding and label design for Levee & Loam carries a natural, organic touch through custom, hand-written lettering for the brand’s name to a distinctive, stamped pattern showing the meeting of water and earth—with waves made out of repeating concentric circles on one side, and row after row of vineyard field lines on the other.

An animated close-up of tree bark covered in green moss, with the words "levee & loam" written across the center in a white, handwritten-style font.
Text logo displaying "LEVEE & LOAM" in a custom wordmark style font.
Black "L & L" monogram with a stamped design featuring symmetrical lines above and below the letters. The logo for the Levee & Loam wine label.

The wordmark for Levee & Loam is custom-made with hand-drawn lettering. Small, flared serifs give it a classic quality while the bumpiness and imperfect lines showcase a contemporary and organic touch.

The look-and-feel from the wordmark extends to a stamped icon, where undulating waves indicate the levees along the top and diagonal lines of vineyard fields indicate the earth along the bottom—with a custom “L&L” monogram at its heart.

The waves and field lines then repeat to form a larger, distinctive pattern for the wine label itself. A sine wave—symbolizing the sloping curve of the bank of a levee—cuts down the middle, separating the water on the left and the earth on the right. The pattern is printed in a bright cyan for white wine varietals and a rich crimson for the reds, with a spot UV gloss coat accenting all of the line work.

animated-pattern2.jpg
Close-up of two wine bottles with geometric labels, one red and one blue, among moss and stones. The label reads "LEVEE & LOAM." Two wine glasses are partially visible in the background, one with a red drink and the other with a white drink.
A bottle of Levee & Loam Chardonnay stands on a bed of moss, surrounded by small rocks. Beside it is a green glass filled with white wine, all set against a dark background.
A bottle of Levee & Loam Cabernet Sauvignon stands on moss with stones around it. A dark glass is in the background. The bottle features a red and white geometric design on the label.
Close-up of a wine bottle label with text indicating wine details, including the Levee and Loam "L&L" stamped monogram, "Pairs with" information, a California-specific barcode, and health warnings.
Two bottles of Levee & Loam Chardonnay are displayed. One bottle shows the geometric patterned label, while the other reveals detailed product information. The setting includes moss, small rocks, and a filled wine glass.
Two wine bottles labeled "LEVEE & LOAM" are placed on a textured surface with scattered moss and stones. One bottle shows the front label with a red geometric design, and the other reveals the back. A wine glass is partially visible on the left.
Close-up of a wine bottle label featuring a logo with the letters "L&L" stamped in blue and a graphic for wine pairing with chicken, fish, and pasta. The label includes a Sacramento Delta map silhouette in the background.
Close-up of a wine bottle labeled "Levee & Loam Cabernet Sauvignon California," with a red and white pattern. Another bottle lies horizontally nearby, with a blurred background including a glass and some greenery.
A person in a black shirt is stacking boxes labeled "Levee & Loam" and "Sustainably Farmed." The boxes have a simple, organic design with circular patterns.
Three stacked brown cardboard boxes labeled "LEVEÉ & LOAM," featuring a geometric pattern. The boxes have a "Sustainably Farmed" label. They cast shadows on a gray floor and background wall.

Credits

Winemaker
William Knuttel

Client
Crafted Brands

Special Thanks to
Kate Knuttel, Bayard Crawley, David DuBou

Designer
Russell Shaw

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