Channels
A Publication by Slack

Branding, Art Direction, Publication Design

Channels is a publication by Slack that explores how the modern workplace is evolving, what it takes to empower teams to deliver their best work, and the role technology can play in making our work lives simpler, more pleasant, and more productive – now and into the future.

As Lead Brand Designer, I worked with the internal brand design team to create the identity for the publication, commission the artists and craft the overall art direction, as well as design layouts for the issue.

Together, we assigned different artists and unique styles to every article. This allowed each piece to function independently, featuring Slack while not feeling like an overtly Slack-branded magazine.

The first issue, "The Way We Work," features three, distinct sections of content: the Past, Present, and Future of work. With this structure in mind, we commissioned full-spread lettering pieces to bookend and divide each section, creating a visual narrative and a pace to the content as the reader moves through the issue.

Illustration of people working together in vignettes of modern office life on a pale green magazine cover

"The Way We Work" Cover illustration by Abbey Lossing

A drawing of a man and woman talking about work on an office couch
The cover design and table of contents layout for Channels Magaazine
Masthead and contributors layout design

"Past" lettering by Viet Huynh

"A Short History of the Office" illustration by Israel Vargas

An illustrated timeline of the history of the information age
Giant bubble letters spell out Present in cursive script with colorful gradients for the section divider

"Present" lettering by Jason Wong

Jason Wong's "Present" script lettering
Article title and magazine illustration around needing friends at work

"Why We Need Best Friends at Work" illustration by Simone Massoni

A pink magazine spread that says "Make Work More Human" with office plants and file folders drawn around the letters

"Make Work More Human" illustrations by Skinny Ships

Spot illustrations about making work more human by Skinny Ships
Article about using emoji at work with emoji illustrations by Nick Slater

"8 Perfectly Reasonable Reasons to Use Emoji at Work" illustrations by Nick Slater

Hand lettering in orange and white on navy for Andre Iguodala interview

"Building Winning Teams" lettering by Jen Mussari

Hand drawn portrait of Andre Iguodala by Jonny Ruzzo

"Andre Iguodala" portrait illustration by Jonny Ruzzo

Jenn Mussari contributed hand-lettered pull quotes for the magazine spread

Erika Hall portrait photograph by Chris Andre

Jordan Metcalf's lettering design spells out "Future" in brutalist looping giant block letters

"Future" lettering by Jordan Metcalf

Leandro Castelao's editorial illustration about the future of work

"Working So Close and Yet So Far" illustrations by Leandro Castelao

Rube Goldberg style machine is illustrated with people working together by Timo Kuilder

"The Teams of Tomorrow" illustrations by Timo Kuilder

Two characters pull a giant rope across the spread of the magazine pages
Magazine spread diagrams how Slack uses other apps

"Otherworldly Teamwork" illustration by Nick Slater

"Two Creatives, A Café, and a Chimera" illustrations by Christina Ung

Press Check

Release at Slack's Frontiers 2018 Conference in San Francisco

Wheat pasted poster wall in front of vintage newspaper machines distributing Channels Magazine at Slack's Frontiers conference

Photo by Bejzod Sirjani

Credits

Editorial Staff

Lima Al-Azzeh
Rina Bander
Matt Haughey
Stuart Lovinggood
Hairol Ma
Evie Nagy
Anna Pickard
Trina Robinson

Art Department

Alice Bybee
Viet Huynh
Supriya Kalidas
Russell Shaw

Printed in Canada by Hemlock Printers

Contributors

Chris Andre
Leandro Castelao
Eric Frommelt
Minda Honey
Timo Kuilder
Casey Labatt Simon
Abbey Lossing
Devon Maloney
Simone Massoni
Jordan Metcalf
Dan Misener
Jen Mussari
Garrett Rowland
Jonny Ruzzo
Señor Salme
Scott Schiller
Skinny Ships
Brittany Shoot
Nick Slater
Christina Ung
Israel G. Vargas
Audra Williams
Jason Williams
Jason Wong

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