Slack Feature Launches
Actions Launch
With the launch of Actions, Slack’s platform has become a richer experience by allowing users to turn messages in-channel into tasks, tickets, pull requests, and more in their favorite workplace applications.
This new feature launch required a lot of user education as well as promotional materials to be used in the announcement at the developers’ conference. The materials were also given to press.
I designed a series of animations – with five launch partner apps – showing the new function in an abstracted view of the product to teach people the power of the feature.
Then, I designed static materials around this to create product abstractions that served as marquee visuals highlighting the new feature as well as the growth of the platform overall (on API’s blog).
Results (within one month of launch)
45+ press articles (using the assets)
Record high weekly app directory page views ever (16% higher than previous record)
Fastest adopted platform feature to date (+50% have an app installed with an action)
1400 social mentions, (45M expected reach, w 97% positive/neutral sentiment)
Product Designer
Bruce Sullivan
Frontend Designer (App Directory Landing Page)
Maria Kalalang
Platform Marketing Manager
Julie Haynes
Shared Channels Launch
Slack announced the private beta of Shared Channels at its first user conference. This new feature would allow users from different companies and organizations to collaborate across Slack using a common channel.
I took a story-driven approach to the campaign announcement graphics – I illustrated workspaces for multiple companies along a single supply chain, where each company was built out of the facade of the interface, and the users of each company collaborate and achieve a common goal throughout the story. This all came together in one, long-scrolling infographic, as well as supporting static graphics and an animation that was shown in press pieces, the company and developer community blogs, and in the product in a modal and a coachmark.
