Slack Employee and Customer Success Swag
We needed little notebooks to give out to employees and prospective customers for dreaming and for doodling, and so I illustrated and designed these colorfully-patterned, saddle-stitch journals.
I wrote the tidbit on the inside of the back cover about returning the book, but my brilliant coworker Anna Pickard wrote the lovely copy inside the front cover.
Slack Notebooks:
“A Place to Connect the Dots”
Thank You Cards
Working with the customer marketing team, I designed these custom, tri-fold “Thank You” cards that the customer success and sales teams could send to customers. The card features a diecut “Hello” on the front, which allows the Slack-branded plaid pattern (printed on the reverse of the card) to show through.
I also designed a custom bellyband, and an envelope which features the plaid pattern printed full-bleed on the inside.
Illustration
Alice Lee
Copywriting
Jennifer Phillips
Printer
Hemlock Printers
Customer Love and Admin Appreciation Box Kits
I designed custom-branded “Thank You” gifts, swag, and promotional content and collateral to help the marketing and sales teams assemble unique gift boxes. These boxes have mix-and-match items that can be included in each, including Channels magazine, a custom tea blend and ceramic mug, letterpress stationery, co-branded Mast Brothers chocolate bars, and more, as well as content specific to subsets of users such as Slack Admins, who received branded wooden desk puzzles, metallic pins, booklets, and a screen-printed cotton drawstring bag with a custom “BUILD” lettering illustration imprinted on the front.
All of the materials are shipped in a printed exterior box that reads “Good things are inside,” and sealed with a custom, repeating pattern roll of kraft tape.
Humans of Slack:
Employee Podcast Branding
Slack’s internal communications team wanted to launch an internal-facing podcast that interviewed different employees of the company about their life and work, and I partnered with them to create the branding for it. Called “Humans of Slack,” I designed an icon that is a combination of a podcast microphone and a smiling face. We printed laptop stickers with the new logo, in all of the color options, and distributed them in the office. I also designed a logo animation, podcast banner, and podcast episode graphic template.
