Suomi Saunas is a Denver-based team of craftsmen and Finnish sauna specialists. They custom-design and build authentically Finnish saunas—bringing the sauna tradition of löyly (the spirit of the steam) to homes, gyms, or retreat centers. 

The logo for Suomi places the steam at the heart of the brand: a plume of steam forms a large “S”, rising up from a collection of three stones along the base. The icon is paired with a customized, calligraphic sans-serif wordmark—evoking an ancient tradition but drawn with sharp angles that speak to the modern, high-quality nature of the craft. The letters feature slightly-rounded corner radii on each apex and stem, echoing the form of the stones in the icon.

The color palette is rich and warm, and natural, realistic textures of charred wood, ice floes, dark stone, and cut timber reinforce the essence of fire, water, air, and earth that come together and create the sauna experience.