Bravo Golf

Branding
2022

Bravo Golf designs and manufactures bespoke watches exclusively for pilots by pilots. High-end timepieces with each pilot’s individual flight certificate number engraved on the back, the watch delivers local and GMT time that can glow in a dark cockpit, housed in a stainless steel, titanium carbide-coated, water-proof and anti-reflective-coated case with a stylish leather wrist strap.

The visual identity features a custom demi-serif typeface for the wordmark design, and a pilot’s attitude indicator as the icon, set in a brilliant orange. The graphics use gradient horizons, custom aerial-view graphic maps, and lines and arrows that move ever upward. Motifs of airport departures and arrivals boards reinforce the message to pilots that Bravo Golf is a tool specifically designed for them, “Wherever you land.”

Bravo Golf ↗

Bravo Golf logo and Time to Fly tagline design
Arrow flying upward on a gradient horizon background
Bravo Golf custom wordmark
Three poster designs for Bravo Golf show that Our passion is your passion and the Process is greater than the destination for pilots
A pilot's watch with a blue face and orange indicators on a branded map pattern background
Scattered business cards for Beau Garrett the founder
Stack of business cards with "BRAVO GOLF" in white text on a blue gradient background, lit by sunlight on a concrete surface.
Bravo Golf custom tall notecard designs and envelopes
Minimalist world map design with mountains, trees, and water patterns on a black background.
Close-up of a wristwatch case back with "Bravo Golf" logo and text "Time to Fly" and airman number engravings, featuring a leather strap.
Close-up of a laptop displaying a dark-themed website featuring a list of city names, a labeled "Wherever You Land" section, and an intricate watch mechanism background design.
Graphic icons on black background: globe with "GMT," hand pressing button, clock with arrow, stopwatch with airplane, open box with arrows.
The watch face glows in the dark
Gray linen box cover for Bravo Golf
Custom binder with bright orange inside sheet and icon on it and custom map design transparency paper
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