Bravo Golf
Branding
2022
Bravo Golf designs and manufactures bespoke watches exclusively for pilots by pilots. High-end timepieces with each pilot’s individual flight certificate number engraved on the back, the watch delivers local and GMT time that can glow in a dark cockpit, housed in a stainless steel, titanium carbide-coated, water-proof and anti-reflective-coated case with a stylish leather wrist strap.
The visual identity features a custom demi-serif typeface for the wordmark design, and a pilot’s attitude indicator as the icon, set in a brilliant orange. The graphics use gradient horizons, custom aerial-view graphic maps, and lines and arrows that move ever upward. Motifs of airport departures and arrivals boards reinforce the message to pilots that Bravo Golf is a tool specifically designed for them, “Wherever you land.”